Google Adwords continues to be one of the most effective PPC advertising models on the web, and businesses of all sizes can get started with Adwords within a few hours. Writing effective ad words ads is a critical element of the campaign; since you only have a 35 characters of text in each line to get the attention of your audience, the words you select and the statements you make must be very specific and structured in a way that generates clicks.

Learning what to write in each line, and making sure you are using the right URL extensions are just some of the critical elements of a successful Google Adwords ad. If you're just starting a new Google Adwords campaign, here are some essential tips for writing that first ad:

1. Include your keyword in the Title. Perry Marshall and Bryan Todd, authors of "The Ultimate Guide to Google AdWords" state that internet users are more likely to click on an ad if the ad's title or headline contains the keyword or keyphrase they were searching on. Use this technique to grab the attention of your target audience instantly.

2. State a benefit in the second line. Most readers will respond to an ad that clearly lists a key benefit near the beginning. Make sure you are listing your benefit on the second line, not your offer or a feature. Think in terms of 'giving them what they want' first before stating your product's attributes.

3. State a feature or offer on the third line.  When you've clearly stated the benefit, then it's time to introduce your special offer or a feature that supports the benefit. This line should be simple and concise and make sure this line does not overwhelm your benefit.

4. Use the last line for your landing page. Many companies make the mistake of inserting only their website URL on the last line, but you have the freedom to enter in any destination you want in this area. This is a great reason to set up a separate landing page specifically for your Adwords campaign; this landing page URL can be inserted into every ad you run so you can track how well your ad is performing.

5. Run a similar ad to improve your campaign. Split-testing means running two similar ads at the same time to see which one will gather more clicks. Make small changes in your ads and see which version will perform better.

All elements needed for success in Google Adwords can be mastered with practice. Follow these guidelines and start running ads now.
 


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